SUSTAINABILITY CHALLENGE

Luna Rossa Prada Pirelli is also aware of the extent of another challenge - that of climate change - which engages us on a global scale and obliges us to a paradigm shift regarding environmental issues. That is why we aim not only to perceive and evaluate our own impact by following a development that is as sustainable as possible, but also to raise the awareness of new generations to defend the oceans, considering the crucial role they play in countering the effects of global warming.

SUSTAINABILITY CHALLENGE

Luna Rossa Prada Pirelli is also aware of the extent of another challenge - that of climate change - which engages us on a global scale and obliges us to a paradigm shift regarding environmental issues. That is why we aim not only to perceive and evaluate our own impact by following a development that is as sustainable as possible, but also to raise the awareness of new generations to defend the oceans, considering the crucial role they play in countering the effects of global warming.

  • PARTNERSHIP

    The partnership between Luna Rossa Prada Pirelli and UNESCO is aimed at raising awareness of environmental issues and spreading Ocean Literacy through the SEA BEYOND educational, scientific and humanitarian program

  • The Project

    Ogyre, the first global "fishing for litter" platform that allows anyone to clean up litter from the sea through fishermen becomes Sustainability Partner of the Luna Rossa Prada Pirelli team for the 37th edition of the America's Cup.

  • Fishing For Litter

    To realize their project Ogyre involved fishermen, asking them to actively participate in safeguarding the ocean by collecting and bringing marine waste ashore. In exchange for their help, the fishermen receive financial support from Ogyre, thus creating a virtuous cycle for the entire local community. Once ashore, Ogyre ensures the proper disposal of marine waste with the support of local partners.

LET’S REACT
TO PRESERVE THE PLANET

  • Media ID-6739

    A Big Challenge For 2024

    New collection target in occasion of the 37th america’s cup to continue fighting plastic pollution and climate change

MORE ABOUT OUR SUSTAINABILITY PROGRAM

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