Returning as the official technical partner for the Luna Rossa Prada Pirelli sailing team, Woolmark has worked closely with the Luna Rossa Prada Pirelli product development team to expand the current kit to include performance-first apparel for cycling, running and gym-based training activities.
The partnership once again celebrates Merino wool as the added element that unlocks greater sporting performance, but also as a key material created in – and defined by - the forces of nature, put to the ultimate test by this elite sailing team.
The ground-breaking technical team kit to be worn as it vies for victory during the 37th America’s Cup includes Merino wool-rich T-shirts, hoodies, shorts, leggings, a cycling suit, a waterproof jacket and a revolutionary ultralight windbreaker.
As the world’s oldest fibre, Merino wool is 100% natural, renewable, biodegradable and is the most recycled apparel fibre on the planet. The use of wool in the Luna Rossa Prada Pirelli team uniforms offers a natural solution with reduced environmental impact and will be tested by the finest athletes through this technical partnership.
Woolmark is the global authority on Merino wool. Through its extensive network of relationships spanning the international textile and fashion industries, the company highlights the position of Merino wool as the ultimate natural fibre and premier ingredient in luxury apparel.

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