FRECCIAROSSA BECOMES OFFICIAL SPONSOR OF LUNA ROSSA FOR THE 38TH AMERICA’S CUP
Partnership officially announced at the Pietrarsa Railway Museum in Naples
The Gulf of Naples, which will host the 38th America’s Cup in 2027, today provided the backdrop for the announcement of the partnership between Frecciarossa, Trenitalia’s high-speed rail brand (FS Group), and Luna Rossa.
Frecciarossa joins the team as Official Sponsor for the America’s Cup, formalising the collaboration that began during the Preliminary Regatta Sardinia last May.
The partnership was presented at the striking National Railway Museum of Pietrarsa in Naples, in the presence of Max Sirena, Chief Executive Officer of Luna Rossa; Giuseppe Inchingolo, Deputy General Manager Corporate of FS Group; and Mario Alovisi, Marketing and Revenue Management Director of Trenitalia.
To mark the occasion, the Luna Rossa team carried out a “fly-by” in the waters of the Gulf of Naples, accompanied by music performed by the Accademia Nazionale di Santa Cecilia. One of the two One Design foiling monohulls that will take centre stage at the Preliminary Regatta Naples sailed past the Pietrarsa Museum, giving guests a first glimpse of the racing action to come at the end of September.
«We are delighted to have Frecciarossa alongside us in our challenge for the 38th America’s Cup», said Max Sirena, Chief Executive Officer of Luna Rossa. «Frecciarossa is a symbol of Italian excellence and shares the same values that underpin our team: expertise, performance, style and technology. In a sports team, attention to detail, absolute precision and expertise translate into the ability to compete at the highest level. For Frecciarossa, those same principles are reflected in fast, reliable and punctual mobility. In both cases, excellence stems from the ability to look ahead, innovate and continuously raise standards. We are confident that their support will make an important contribution to our campaign».
«The collaboration with Luna Rossa goes beyond sports sponsorship. Supporting the sailing team on its journey towards a historic event such as the America’s Cup allows us to strengthen Frecciarossa’s international presence and showcase Italian excellence on the global stage», said Giuseppe Inchingolo, Deputy General Manager Corporate of FS Group. «At the same time, through this partnership we want to make a tangible contribution to the success of a major event by putting our transport expertise at its service. It is also through increasingly integrated and efficient mobility that we can support the development of local communities and help the country prepare for major international events in which Italy takes centre stage».
«Trenitalia’s Frecciarossa is undergoing a major transformation, marked by its new logo and the progressive introduction of a new generation of high-speed trains. Joining our journey with that of Luna Rossa enables us to strengthen our identity and engage with a global audience through an exceptional international platform, while sharing the same values of Italian excellence and teamwork», said Mario Alovisi, Marketing and Revenue Management Director of Trenitalia.
