To celebrate the first World Fair in history, held in London in 1851, Queen Victoria agreed to the proposal of the members of the prestigious Royal Yacht Squadron of Cowes to organize a sailing regatta, inviting the "cousins from across the Atlantic." Confident of the superiority of the British fleet-"Britannia rules the waves, it was said"-the Hundred Guineas Cup, engraved by royal goldsmiths Garrard's & Co, was offered as a prize. The New York Yacht Club's black schooner America, however, disrupted their plans ... In fact, on August 22^nd, 1851, she triumphed over 14 British yachts in a race around the Isle of Wight: at 10 a.m. the starting signal was given; the fleet set anchors and sailed eastward, to round the Isle of Wight clockwise. America finished the race at 8:37 p.m. that same evening, significantly ahead of Aurora, which placed second. The gap between the two was such that when the Queen asked her attendant which boat was second after America, the answer was, "Your Majesty, there is no second." This phrase has become the "mantra" that still accompanies the competition today, for in America's Cup, the only thing that counts is to win.  Brought to the U.S., the cup will be named after the winning boat: America's Cup. In 1852, the first Deed of Gift was drafted and is still adopted today to establish the rules of the challenge when Defender and Challenger cannot agree on the Protocol.